Advertising Connecting Reality

  An advertisement has the power to influence or discourage a person from a product. In the modern world, a person cannot turn a corner without being bombarded with some form of advertisement. In recent year's the scare of global warming due to pollution. Tide jumped on  this bandwagon by using a clever campaign. 

 
   Tide is a laundry detergent that "provides lasting white like none other brand". They showed this by putting an advertisement right off of a busy street. It was a white sheet stained with tide in the form of laundry hanging on a clothes line.  

   The idea is that the pollution and dirt of this place would stain the sheet, but where the tide is, it will remain white. This idea was a great thought, but the fact that it worked is amazing.The stained sheet with the imprints of clothes hanging, caught a lot of attention. Along with grabbing attention, comes grabbing awards. This campaign won the Gold in the Outdoor competition in 2008. Not only did this look great for Tide but it also looked good for the Pro supporters to slow pollution.