Media has become
an important asset in our daily lives. Everyone from your grandmother to the
youngest member of your family is now involved with media in some shape or
form. The greatest thing about our technological advancements is that now we
can have any information at the snap of our fingers.
New media platforms are used by a source of
news these days. Everyone in the field of media is utilizing social media
platforms such as Twitter, Facebook, Instagram, and even YouTube. Traditional
News stations use many different platforms to connect with their audience.
Twitter is utilized to keep the audience up to date with immediate coverage of
on going stories. Instagram can be used to show the "behind the
scenes" shots to intrigue the everyday Joe. Facebook is more of a
"comfort zone"...I say this because Facebook is not only filled with
the tech savvy type, but it covers a wide variety of people. Even people not
familiar with social media. On Facebook, people can see and get to know the
people bringing their news. Also the audience can be kept up to date with
immediate coverage. Now when it comes to advertising...new media is a dream.
Just the thought to possibly reach millions of people all over the world just
with one ad, seemed fiction not to long ago. Now this is a reality. Ad's can be
placed just about anywhere. The best place you'd think to put an ad is a place
that is most visited. Yes, big cities are great but how much money do you
actually spend to get possibly a couple million to see your ad? For example
let's use one of the busiest places in the world.... Times Square, New York City, New York. The
cheapest billboard on the building hosting the "New Year's Ball" is $1.1 million a
year, and your ad will probably be seen by more than 100 million people.
Expensive right? Well according to Facebook's advertising page there are over a
billion people on the website. So in theory it is possible to reach the same
amount of people as in Times Square for a fraction
of the cost. Also, Times Square isn't able to be visited just by
a click. The web is so accessible it has made some advertising companies
not even mess with traditional advertising anymore. New
media as also has been incredibly helpful and incredibly hurtful when it comes
to public relations. Many people have lost their job due to their actions over
social media, but social media has also offered the opportunity of personal
issues to be dealt with. Now it is possible to send a negative review through
twitter or Facebook and get a personal response apologizing from the company
or the restaurant. Also media has such a wide audience, now companies can
address a public issue on their social media pages, and it be seen by more people
than traditional ways. One of the greatest things about media now is the
personal factor. Now it possible to have direct contact with your idol via
Twitter. In the olden times a few years ago you would have to set up an
interview with a person's agent or something, but now it is possible to have
contact with that individual just with the push of a button. This opens the
door for fan's and notoriety. Some people have strictly relied on media to
reach their goals in life, and succeeded. Like I said, our technology has not
only elevated what we are capable of doing, but it has also elevated who we can
do it with. Now some people do not even have to go to an office and work,
because of what they can do with their smartphone or just the Internet in
general. Broadcasting professionals can connect so well with their target
market just through the following of social media, it is fascinating.
Now understanding how new media controls are
future you will need to know a few terms. First lets start with a common term
today... Web 2.0... Web 2.0 is a term referring to web based communities and
hosted services, for example social media sites as Facebook, Twitter or
Instagram, also it refers to blogs or other communities online. So what
is a blog? A blog is similar to an online diary. Now I'm sure you have
heard of the website Wikipedia. Now Wikipedia is an online
encyclopedia, but lets take the first part of that and understand what
"Wiki" means...wiki refers to a collaboration of different authors on
a webpage. This is how most websites function. I have referred to the
term "social media" already so what is? Social media is different types
of media that allow people to interact with one another. So how are you going
to keep the number of views your ad has on the Internet? CPM, or Cost Per
Thousand impressions. This is a formula used to understand how much it will
cost to reach 1,000 impressions. PPC is another term very simlar to CPM but PPC
means Pay Per Click.. this is what you'd want if you were running an ad.
Every time your ad may be clicked.. you will receive a payment. Cool huh? Since
we are talking about social media, lets break down some common terms. On
twitter a trending topic would be started by using a hashtag (#) then your
topic. This is an amazing tool to connect with other around the world with
the same interest as you. For example #NHL15bergeron currently
is a top trending topic saying Patrice Bergeron deserves the NHL15 game cover.
If you follow the link you will see something unique... companies actually
using this hash tag to advertise their product. Mention's is another term from
twitter, it basically mean's people are engaging you. Direct message,
well that’s pretty self explanatory, but it means someone sends you a private message.
Facebook has a few different terms like wall post for example. A wall post is a
post that someone sends to you, but everyone can see it, it is not private. Now
you're probably wondering what a "wall" is..well one Facebook your
wall is what everyone see's when they venture on to your profile. It includes
status updates photo's other post from friends, new interactions and even your
bio.
What is something everyone need's in
life?.... besides toilet paper.... that’s right! Tools! Tools are what make our
life easier, and with advancements in technology we might just need to tools to
know how fulfill our dream online. There are many different Website or app's to
aid us in our day-to-day life. So lets start with one that will keep your
creative juices flowing. Pinterest. Pinterest is an app and a website which is
fully digital billboard. Different articles, recipes, DIY projects and many
more different varieties of things. Pinterest can give you information, Help
build your reputation and even help bring out your inner artist. Objects are
pinned for later and are able to be categorized by your choosing. Yes...this
site is made for you! One of the coolest things about Pinterest is that it is all
possible to share over social media. So say you got a new workout plan you want
to share with the guys, it is all possible at the click of a button. Another
great tool is Storify,
what Storify is...is
a curation tool which allows you to bundle social media content. So say you
just watched game 3 of the Western Conference finals in the 2014
Stanley cup finals. You can Live tweet and interact with millions
then later go back and make a virtual scrapbook, but not only of your words....
anyone’s words! This is an amazing tool to have especially if you are a student
needing to gather information in a hurry. The Next program I’d like to talk
about is Linkedin.
LinkedIn is a professional social media connection app. What it does is connect
people on a professional level. Believe it or not, LinkedIn can be an amazing
asset to your job search. Let’s say you are working on a documentary, and you
find a person through social media. Later you can add this person and get their
connections with that person's connections. So basically what you are doing is
adding stepping-stones to your career, which who doesn't want that? Zanran
is another great tool, what Zanran is..Is a search engine for statistic's and data.
This is great for anyone who needs that information, like advertising agencies
and student's. Zanran
does not focus on the text but actually finds numerical data such as
statistics or graphs. Shazam is another amazing tool we have. What Shazam
is... is a program that listens to a piece of music you provided and it will
tell you the artist and name of the song. Now I know we have all had that
moment when we hear a song on the radio and love it but the Dj never tells you
what it is. With Shazam that problem is no more. Now updating
your music library will be painless. But it doesn't only focus on music, it now
can understand TV and tell you the show name! So now your surroundings can be
identified just at the hold of a button.
We live in a fast evolving society. Technology is growing
and growing more rapidly by the hour. Now we surround ourselves with media, but
it has its pro's and con's. Some of the Pro's are that our knowledge can
increase incredibly fast; life experiences can be shared with people all over
the globe. We can connect as a human race, no matter our location. The fear to
find food, is not longer a big deal because of the accessibly we have due to
our new media. Now I'm not saying this is true everywhere in the world but for
the majority it is true. But like any great thing there are negative sides to
this. The biggest fear that strikes me is..are we investing too much? Now most
of our lives revolve around media, the constant fear of not knowing what is
going on at that exact moment strikes deep in most people. Do we even remember
of a time when people did not learn about certain big events until days or even
weeks later? Think about World War 2... Newspapers were primarily our source of
information, and print is not immediate. Another huge con is the loss of
retained knowledge. Yes, there is a positive side to having all the information
you could want instantly, but how much do you actually take in and remember? I
looked it up in an instant so what’s not saying I’ll forget it in an instant.
Now through the advancements in technology like Google and the Internet, why
remember it if i just can Google it again? I mean it is that easy right? But
what shall we do when technology fails us? What will we do when the Internet
does not exist? There is a lot more people that have no clue on how the Internet
works than people that do...So personally that'd be a great skill to learn,
cause if the Internet goes down... I could restart my own brand of Internet and
make unbelievable amounts of money. Social media is a pivotal part in our
current world. The chances of getting job are much higher, and some jobs only
consist of monitoring social media. It is truly incredible what we have
accomplished in the last few decades, like I said..." Something that
seemed Science Fiction" but it is all a reality now in the year 2014. What
will happen next? I mean people are already able to connect with others across
the globe as if they were in the same room. Maybe the Holographic image? An
idea that has been toyed with for years.. Well I hate to be the bearer of bad
news but it already exists. Rapper 2 Pac Shakur was reincarnated at the live music festival
"Coachella" in the year 2012. Yeah, that’s right 2 years ago. Real
life 3D image acting just as the Rapper/Actor would of performed. And
this is how it works. New media is important because it is
actually our future. With a new day comes new advancements, and in our modern
times.... we sculpt our lives around new media.